On-line Fundraising Case Studies

Our cost-saving solution will show you trends of donor behavior over time, assisting in formulating your message to communicate your core mission in a concise and powerful way. Look at how we have been able to cut expenses while growing awareness of organizations and causes. Increased inflows of funds follow organically and naturally.

Case Studies for Small Organization
Click below to read some case studies dealing with small organizations

Animal Rights Non-profit

The Situation: An organization that rescues unwanted and abandoned pets has been using direct mail as a primary means of communicating with its constituents for over 100 years.

The Challenge: The transition to an increased use of email technology was slow and ineffective because the organization maintained less than 200 valid email addresses. It was looking for a mechanism to dramatically increase the number email addresses in their database in order to effectively use the technology in marketing programs moving forward.

The Solution: Donate.net implemented a cost effective email marketing program to reconnect to the community and increase the database in doing so. Donate.net also identified two areas of staff resource efforts that were optimized by automating market development methods and develop a strategic fundraising plan.

Result: Within 18 months Donate.net was sending over 14,000 monthly newsletters, increasing the organizations reach in the community while dramatically decreasing the marketing overhead costs. Donate.net implemented the strategic fundraising plan and the Organization added $5000 to $9,000 in donations per month.

A Private Day School

The Situation: A Private Religious Day School used traditional fundraising methods to raise funds for the past 35 years.

The Challenge: The School was looking for creative and new ways of getting parents and alumni involved, and to engage their alumni to support the school.

The Solution: Donate.net designed a strategic fundraising plan to create new innovative campaigns ideas to match the schools mission. Donate.net implemented a new “Green Initiative - the ‘Paperless Campaign.” Donate.net identified areas of staff and volunteer utilization efforts that were redirected to new efforts.

The Result: The school saw a remarkable increase in their parental participation from 55% to over 85%. They continue to build an Alumni campaign using the Strategic Fundraising plan.

An Animal Rights Organization

The Situation: An organization that rescues unwanted and abandoned pets was asked to help in a weather related rescue event.

The Challenge: with only hours notice an Animal Rescue agrees to take care of and find homes for rescued animals from a shelter in the pathway of a large hurricane. A plane with the animals was on its way and with less than one-hour notice a local TV media outlet informed the organization that a TV segment would be reporting the delivery on live TV….

The Solution: With Donate.net’s help a Hurricane Rescue program was set up to respond to the program and thousands of dollars were raised for this immediate need. Rapid response implementation capabilities and client support system were used to create the new campaign.

The Result: Over $ 4,000.00 was raised within 48 hours of the newscast and thousands of dollars more over the next few weeks. Homes were found for all the rescued animals.

A Local Environmental Organization

The Situation: A local environmental non-profit group whose mission is to plant trees around the city – working with neighborhood groups. The organization targets available land for installation projects and clean-up opportunities.

The Challenge: With limited paid staff the organization relies on volunteers to implement the program and to find funding for the projects. The organization receives donations from a limited number of generous patrons and a few grants to support their mission throughout the years. The organization needed a way to connect to the community.

The Solution: Donate.net designed a strategic fundraising program to distinguish different types of giving opportunities that resulted in programs that patrons and sponsors use multiple times during the year. Donate.net also implemented an automated system that optimized staff efforts to support the programs.

The Result: Donations increased by thousands of dollars per month. Gift and patron databases are growing and the organization is benefiting with lower costs of handling paperwork.

A Local Chapter of a National Advocacy Organization

The Situation: A local chapter of a national advocacy organization sought to build a local film festival to build bridges with local community interest. The festival began with just 4 films screened over two days.

The Challenge: Film Festival… needed an effective way to promote, sell and manage tickets purchases to multiple screenings of a series of topical movies.

The Solution: Donate.net designed a system to manage different pricing categories, assorted sponsor levels and keep track of remaining open seating. The automated system confirmations and real time reporting features insured maximum participation. Donate.net also designed an automated system for the organization to manage sponsors and VIP patron packages.

The Result: The organization was successful in managing more film screenings and used limited staff and volunteer efforts to promote the event in a more effective way. The film viewership increased from 5000 ticket viewings to over 12,000.

Case Studies for Large Organization
Click below to read some case studies dealing with large organizations

A Regional Cultural Arts Organization

The Situation: A Regional religious organization routinely provides the community with multiple cultural programs – bringing speakers to discuss varying topics of regional interests. The organization typically holds several concurrent programs throughout the year.

The Challenge: Patrons need to buy tickets in advance that require registration and a nominal fee. Patrons wanted the ability to easily buy tickets for the different events.

The Solution: Donate.net designed a program that allows the creation and management of multiple events to allow patrons to participate in multiple events with a single transaction – saving time and expense. Donate.net designed a reporting system to monitor each event.

The Result: Organization has successfully automated an effective event ticketing system. Patrons are now increasing the number of events they attended throughout the year and staff efforts were reduced.

Homeless Advocate Non-profit

The Situation: An organization has been serving the local community for 40 years – providing hot meals, hair cuts, hot showers, clean clothes and counseling for homeless families. They were using traditional communications means including radio, press releases and direct mail to highlight and promote one event a year at Thanksgiving.

The Challenge: The organization has been successful with appeals to sponsors for food, supplies and volunteers, but was searching for a cost effective way to connect with the community and support more than one campaign appeal per year with its limited resource base.

The Solution: Donate.net provided a solution to develop and run multiple campaign sponsorship events throughout the year. Outreach for support expanded to community and organization is able to react quickly to current events and draw on community resources that had been outside of its sphere. Donate.net developed a strategic fundraising plan – creating innovative ways to connect to the community.

The Result: Now the organization routinely sponsors multiple projects supporting efforts locally, regionally and internationally with no significant impact on its human resources or budget. The Organization increased monthly giving from an average of $1500.00 per month to sometimes more than $60,000.00. The Annual campaign is up by thirty percent (30%).

A Regional Membership Organization

The Situation: An organization that sponsors and organizes regular conferences for its members that draw local, regional, and international attendees.

The Challenge: The effective management of the registration process was a distinct challenge to the staff and volunteers with increasing size of events and pressure to reduce overhead costs in conducting the events. The organization was seeking an effective way to organize, automate and track registrations for conference attendees. .

The Solution: Donate.net designed and implemented an automated system that processed both domestic and international registration – including topic paper submission. This patron support program provided assets to automate the process – allowing continuous registration – even with multiple time zone differences. Donate.net also developed and implemented a strategic plan that expanded membership opportunities

The Result: Registrations were created, submitted and tracked on an automated system in real-time. The Organization staff could re-focus efforts to improve the programming of the conference. The Patron support system handled over 95% of the conference registration issues, saving time and Membership grew 33%.