Common Misconceptions
A “Donate Now” button is online fundraising
False… Fundraising requires a powerful appeal. Contact donate.net to help provide the structure and framing for online fundraising.
PayPal is the answer to processing donations online.
False… Paypal restricts your fundraising and limits you to PayPal donors. Contact donate.net for a robust donation processing system that allows patrons to use their preferred method of payment.
Payment processing is all I need for fundraising online.
False… There are many ways to take credit cards on your website. Online fundraising is more than processing the card, no matter what the rate.
CRM is the future of fundraising online.
False… CRM (Client Relation Management – Patron Profiling may lead to a slight increase in annual giving, but online fundraising can increase donations and grow the number of donors.
I have an email program and Credit Card processing, that’s all I need.
False… Fundraising requires strategic planning and strategic thinking; the team at donate.net assists in creating effective programs raising more funds and increasing your donor base.
I have a form for donations online, I don’t need anything else.
False… A form is a static response to fundraising; a form will not optimize your donations online.
I don’t have the staff to take on online fundraising.
False… With donate.net, we become part front line support; . Automating many of your current processes will free up staff and volunteers to work on your core mission instead of administration.
I don’t have the funds to take on fundraising online.
False… We will work with you to make the online fundraising pay for itself, with our pay as you grow program, you can’t afford not to do fundraising online.
My bank is offering me the lowest rate to process donations.
False… Even if you are offered a low discount rate, processing a credit card is just one small aspect of online fundraising. Process fees, pci compliance, security verification, and monthly payments are not included in the bank services, which will increase overall cost significantly.
My average donation is $10.00, I can’t afford online fundraising.
False… With donate.net the average donation is $121.00! We give your donors more reasons to give and articulate more powerful programs to support your organization.